DIGITAL MARKETING: INNOVATING STRATEGIES IN SMES (Q4274939): Difference between revisions
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(Changed label, description and/or aliases in en: Setting new description) |
(Changed label, description and/or aliases in en, and other parts: Adding English translations) |
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DIGITAL MARKETING: INNOVATING STRATEGIES IN SMES | |||||||||||||||
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THE TRAINING INTERVENTION ÂDIGITAL MARKETING: INNOVATING STRATEGIES IN SMESÂ IS CENTRAL TO THE THEMATIC FIELD “MARKETING INNOVATION — IMPLEMENTATION OF A NEW MARKETING METHOD THAT FORESEES CHANGES IN PROMOTION” (COMPARED TO MARKETING TRADITION) AND IN THE THEMATIC FIELD “ORGANIZATIONAL INNOVATION — IMPLEMENTATION OF A NEW ORGANIZATIONAL METHOD IN THE BUSINESS PRACTICES OF THE COMPANY”. DIGITAL MARKETING IS THE DISCIPLINE OF THE MARKETING OF PRODUCTS AND SERVICES THAT TAKES PLACE MAINLY ONLINE THROUGH WEBSITES, WEB AND SOCIAL CHANNELS AND E-COMMERCE PLATFORMS. IT STUDIES THE MARKET, BEHAVIOUR AND INTERACTION OF USERS THROUGH TECHNOLOGIES, TOOLS AND MEDIA DIGITALI.THE DM IS TODAY CONSIDERED THE MOST GROWING SECTOR BOTH IN TERMS OF TURNOVER AND JOB POSITIONS GENERATED EACH YEAR. WE AIM TO ILLUSTRATE THE ESSENTIAL CONCEPTS AND BASIC SKILLS OF DIGITAL MARKETING, INCLUDING THE CREATION OF A PRESENCE ON THE WEB, THE OCT (English) | |||||||||||||||
| Property / summary: THE TRAINING INTERVENTION ÂDIGITAL MARKETING: INNOVATING STRATEGIES IN SMESÂ IS CENTRAL TO THE THEMATIC FIELD “MARKETING INNOVATION — IMPLEMENTATION OF A NEW MARKETING METHOD THAT FORESEES CHANGES IN PROMOTION” (COMPARED TO MARKETING TRADITION) AND IN THE THEMATIC FIELD “ORGANIZATIONAL INNOVATION — IMPLEMENTATION OF A NEW ORGANIZATIONAL METHOD IN THE BUSINESS PRACTICES OF THE COMPANY”. DIGITAL MARKETING IS THE DISCIPLINE OF THE MARKETING OF PRODUCTS AND SERVICES THAT TAKES PLACE MAINLY ONLINE THROUGH WEBSITES, WEB AND SOCIAL CHANNELS AND E-COMMERCE PLATFORMS. IT STUDIES THE MARKET, BEHAVIOUR AND INTERACTION OF USERS THROUGH TECHNOLOGIES, TOOLS AND MEDIA DIGITALI.THE DM IS TODAY CONSIDERED THE MOST GROWING SECTOR BOTH IN TERMS OF TURNOVER AND JOB POSITIONS GENERATED EACH YEAR. WE AIM TO ILLUSTRATE THE ESSENTIAL CONCEPTS AND BASIC SKILLS OF DIGITAL MARKETING, INCLUDING THE CREATION OF A PRESENCE ON THE WEB, THE OCT (English) / rank | |||||||||||||||
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| Property / summary: THE TRAINING INTERVENTION ÂDIGITAL MARKETING: INNOVATING STRATEGIES IN SMESÂ IS CENTRAL TO THE THEMATIC FIELD “MARKETING INNOVATION — IMPLEMENTATION OF A NEW MARKETING METHOD THAT FORESEES CHANGES IN PROMOTION” (COMPARED TO MARKETING TRADITION) AND IN THE THEMATIC FIELD “ORGANIZATIONAL INNOVATION — IMPLEMENTATION OF A NEW ORGANIZATIONAL METHOD IN THE BUSINESS PRACTICES OF THE COMPANY”. DIGITAL MARKETING IS THE DISCIPLINE OF THE MARKETING OF PRODUCTS AND SERVICES THAT TAKES PLACE MAINLY ONLINE THROUGH WEBSITES, WEB AND SOCIAL CHANNELS AND E-COMMERCE PLATFORMS. IT STUDIES THE MARKET, BEHAVIOUR AND INTERACTION OF USERS THROUGH TECHNOLOGIES, TOOLS AND MEDIA DIGITALI.THE DM IS TODAY CONSIDERED THE MOST GROWING SECTOR BOTH IN TERMS OF TURNOVER AND JOB POSITIONS GENERATED EACH YEAR. WE AIM TO ILLUSTRATE THE ESSENTIAL CONCEPTS AND BASIC SKILLS OF DIGITAL MARKETING, INCLUDING THE CREATION OF A PRESENCE ON THE WEB, THE OCT (English) / qualifier | |||||||||||||||
point in time: 2 February 2022
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Revision as of 13:24, 2 February 2022
Project Q4274939 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | DIGITAL MARKETING: INNOVATING STRATEGIES IN SMES |
Project Q4274939 in Italy |
Statements
2,780.0 Euro
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5,080.0 Euro
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54.72 percent
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ASSOCIAZIONE PICCOLE E MEDIE INDUSTRIE DEL FRIULI VENEZIA GIULIA - CONFAPI FVG
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L INTERVENTO FORMATIVO ÂDIGITAL MARKETING: INNOVARE LE STRATEGIE NELLE PMI SI INCARDINA NELL'AMBITO TEMATICO 'INNOVAZIONE DI MARKETING - IMPLEMENTAZIONE DI UN NUOVO METODO DI MARKETING CHE PREVEDE MODIFICHE NELLA PROMOZIONE' (RISPETTO AL TRADIZIONE MARKETING) E NELL'AMBITO TEMATICO 'INNOVAZIONE ORGANIZZATIVA - IMPLEMENTAZIONE DI UN NUOVO METODO ORGANIZZATIVO NELLE PRATICHE COMMERCIALI DELL'AZIENDA'. IL DIGITAL MARKETING Ê LA DISCIPLINA DEL MARKETING DI PRODOTTI E SERVIZI CHE SI SVOLGE PREVALENTEMENTE ONLINE ATTRAVERSO SITI INTERNET, CANALI WEB E SOCIAL E PIATTAFORME E-COMMERCE. STUDIA IL MERCATO, IL COMPORTAMENTO E L INTERAZIONE DEGLI UTENTI MEDIANTE TECNOLOGIE, STRUMENTI E MEDIA DIGITALI.IL DM Ê OGGI CONSIDERATO IL SETTORE MAGGIORMENTE IN CRESCITA SIA IN TERMINI DI FATTURATO CHE DI POSIZIONI LAVORATIVE GENERATE OGNI ANNO. CI SI PONE L OBIETTIVO DI ILLUSTRARE I CONCETTI ESSENZIALI E LE COMPETENZE DI BASE DI DIGITAL MARKETING, TRA CUI LA CREAZIONE DI UNA PRESENZA SUL WEB, L OTT (Italian)
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THE TRAINING INTERVENTION ÂDIGITAL MARKETING: INNOVATING STRATEGIES IN SMESÂ IS CENTRAL TO THE THEMATIC FIELD “MARKETING INNOVATION — IMPLEMENTATION OF A NEW MARKETING METHOD THAT FORESEES CHANGES IN PROMOTION” (COMPARED TO MARKETING TRADITION) AND IN THE THEMATIC FIELD “ORGANIZATIONAL INNOVATION — IMPLEMENTATION OF A NEW ORGANIZATIONAL METHOD IN THE BUSINESS PRACTICES OF THE COMPANY”. DIGITAL MARKETING IS THE DISCIPLINE OF THE MARKETING OF PRODUCTS AND SERVICES THAT TAKES PLACE MAINLY ONLINE THROUGH WEBSITES, WEB AND SOCIAL CHANNELS AND E-COMMERCE PLATFORMS. IT STUDIES THE MARKET, BEHAVIOUR AND INTERACTION OF USERS THROUGH TECHNOLOGIES, TOOLS AND MEDIA DIGITALI.THE DM IS TODAY CONSIDERED THE MOST GROWING SECTOR BOTH IN TERMS OF TURNOVER AND JOB POSITIONS GENERATED EACH YEAR. WE AIM TO ILLUSTRATE THE ESSENTIAL CONCEPTS AND BASIC SKILLS OF DIGITAL MARKETING, INCLUDING THE CREATION OF A PRESENCE ON THE WEB, THE OCT (English)
2 February 2022
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UDINE
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