ISLAND NATURE (Q3990733): Difference between revisions
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ISLAND NATURE | |||||||||||||||
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Project in Sweden | Project Q3990733 in Sweden | ||||||||||||||
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For more than a century, the tourism industry has been important for Öland, and in 2018 the intended target group, small and medium-sized entrepreneurs in hotels and restaurants, commerce, experiences and cultural and creative industries translated around 2.5 billion. With Öland’s unique nature and cultural heritage, and not least southern Öland’s place on the UNESCO World Heritage Site, it has long attracted visitors with great interest in nature tourism. This has made the island a strong destination during the pandemic, as it has influenced visitors to seek their experiences outdoors. Packaging has long been an important way to make it easier for the visitor to understand where the destination has to offer in a holistic perspective and to plan his stay in an easy way. The majority of island companies are micro-enterprises (max. 9 employees), and hospitality companies are no exception, on the contrary. When the business is small, and the focus is on delivering services and goods to your customers, it can be a challenge to raise your eyes towards a more strategic horizon to develop your offering. The need for individual guidance to monitor the company has been pointed out by many island small businesses. The training efforts that have taken place in the wake of the pandemic to support companies to transition have all too often passed the smaller ones, as the ability to realise what the training/action could contribute or lead to, and what training/action one would choose, has not been in the hands of the individual small business operator. To counter this uphill on the road to development, the project will offer individual screening and coaching with a focus on the outdoor visit segment, which has grown to such an extent during the pandemic that there is reason to assume that many visitors have acquired new habits, and are likely to continue to demand a sustainable way of travel to and at the destination. Cycling and hiking are attractive ways to experience Öland’s nature and cultural heritage at close range. Cycling and hiking trails are increasingly being expanded, and the potential for creating business from offerings in connection with these feels endless. The project will collaborate with other initiatives made in the region to boost the tourism industry, and with the help of the coaches, the island small businesses will find appropriate training and other initiatives, which help them to develop their offer in various ways. If the restrictions allow during the project implementation period, a study trip to Bornholm will take place, as their Danish neighbouring island has long been a strong bicycle destination with clear packaging, and the fact that it is an island makes the destination well comparable to Öland. What is mentioned above will be complemented by networking activities, in order to facilitate package building. Their hope is to be able to carry out parts of the activities in the form of physical meetings, as it is difficult to build trust between people without having the opportunity to meet. The preparation of the packages will be facilitated by the availability of legal expertise that the project will procure and offer in order to ensure that the packages are built in the most legally secure way possible. In order for participating companies to reach out with their offers, both individual and packaged, in a competitive way, digital capabilities also need to be strengthened. The digital boost is a regional project aimed at increasing the digital ability of companies in the hospitality industry. As the Digital Lift and Ö-NATUR overlap in time during the initial 14 months, no digitisation activities, which can be offered through the Digital Lift, will be procured during the first half of the project. Even after that, external monitoring of, for example, Region Kalmar County’s offers will form the basis for what is offered within Ö-NATUR. (English) | |||||||||||||||
| Property / summary: For more than a century, the tourism industry has been important for Öland, and in 2018 the intended target group, small and medium-sized entrepreneurs in hotels and restaurants, commerce, experiences and cultural and creative industries translated around 2.5 billion. With Öland’s unique nature and cultural heritage, and not least southern Öland’s place on the UNESCO World Heritage Site, it has long attracted visitors with great interest in nature tourism. This has made the island a strong destination during the pandemic, as it has influenced visitors to seek their experiences outdoors. Packaging has long been an important way to make it easier for the visitor to understand where the destination has to offer in a holistic perspective and to plan his stay in an easy way. The majority of island companies are micro-enterprises (max. 9 employees), and hospitality companies are no exception, on the contrary. When the business is small, and the focus is on delivering services and goods to your customers, it can be a challenge to raise your eyes towards a more strategic horizon to develop your offering. The need for individual guidance to monitor the company has been pointed out by many island small businesses. The training efforts that have taken place in the wake of the pandemic to support companies to transition have all too often passed the smaller ones, as the ability to realise what the training/action could contribute or lead to, and what training/action one would choose, has not been in the hands of the individual small business operator. To counter this uphill on the road to development, the project will offer individual screening and coaching with a focus on the outdoor visit segment, which has grown to such an extent during the pandemic that there is reason to assume that many visitors have acquired new habits, and are likely to continue to demand a sustainable way of travel to and at the destination. Cycling and hiking are attractive ways to experience Öland’s nature and cultural heritage at close range. Cycling and hiking trails are increasingly being expanded, and the potential for creating business from offerings in connection with these feels endless. The project will collaborate with other initiatives made in the region to boost the tourism industry, and with the help of the coaches, the island small businesses will find appropriate training and other initiatives, which help them to develop their offer in various ways. If the restrictions allow during the project implementation period, a study trip to Bornholm will take place, as their Danish neighbouring island has long been a strong bicycle destination with clear packaging, and the fact that it is an island makes the destination well comparable to Öland. What is mentioned above will be complemented by networking activities, in order to facilitate package building. Their hope is to be able to carry out parts of the activities in the form of physical meetings, as it is difficult to build trust between people without having the opportunity to meet. The preparation of the packages will be facilitated by the availability of legal expertise that the project will procure and offer in order to ensure that the packages are built in the most legally secure way possible. In order for participating companies to reach out with their offers, both individual and packaged, in a competitive way, digital capabilities also need to be strengthened. The digital boost is a regional project aimed at increasing the digital ability of companies in the hospitality industry. As the Digital Lift and Ö-NATUR overlap in time during the initial 14 months, no digitisation activities, which can be offered through the Digital Lift, will be procured during the first half of the project. Even after that, external monitoring of, for example, Region Kalmar County’s offers will form the basis for what is offered within Ö-NATUR. (English) / rank | |||||||||||||||
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| Property / summary: For more than a century, the tourism industry has been important for Öland, and in 2018 the intended target group, small and medium-sized entrepreneurs in hotels and restaurants, commerce, experiences and cultural and creative industries translated around 2.5 billion. With Öland’s unique nature and cultural heritage, and not least southern Öland’s place on the UNESCO World Heritage Site, it has long attracted visitors with great interest in nature tourism. This has made the island a strong destination during the pandemic, as it has influenced visitors to seek their experiences outdoors. Packaging has long been an important way to make it easier for the visitor to understand where the destination has to offer in a holistic perspective and to plan his stay in an easy way. The majority of island companies are micro-enterprises (max. 9 employees), and hospitality companies are no exception, on the contrary. When the business is small, and the focus is on delivering services and goods to your customers, it can be a challenge to raise your eyes towards a more strategic horizon to develop your offering. The need for individual guidance to monitor the company has been pointed out by many island small businesses. The training efforts that have taken place in the wake of the pandemic to support companies to transition have all too often passed the smaller ones, as the ability to realise what the training/action could contribute or lead to, and what training/action one would choose, has not been in the hands of the individual small business operator. To counter this uphill on the road to development, the project will offer individual screening and coaching with a focus on the outdoor visit segment, which has grown to such an extent during the pandemic that there is reason to assume that many visitors have acquired new habits, and are likely to continue to demand a sustainable way of travel to and at the destination. Cycling and hiking are attractive ways to experience Öland’s nature and cultural heritage at close range. Cycling and hiking trails are increasingly being expanded, and the potential for creating business from offerings in connection with these feels endless. The project will collaborate with other initiatives made in the region to boost the tourism industry, and with the help of the coaches, the island small businesses will find appropriate training and other initiatives, which help them to develop their offer in various ways. If the restrictions allow during the project implementation period, a study trip to Bornholm will take place, as their Danish neighbouring island has long been a strong bicycle destination with clear packaging, and the fact that it is an island makes the destination well comparable to Öland. What is mentioned above will be complemented by networking activities, in order to facilitate package building. Their hope is to be able to carry out parts of the activities in the form of physical meetings, as it is difficult to build trust between people without having the opportunity to meet. The preparation of the packages will be facilitated by the availability of legal expertise that the project will procure and offer in order to ensure that the packages are built in the most legally secure way possible. In order for participating companies to reach out with their offers, both individual and packaged, in a competitive way, digital capabilities also need to be strengthened. The digital boost is a regional project aimed at increasing the digital ability of companies in the hospitality industry. As the Digital Lift and Ö-NATUR overlap in time during the initial 14 months, no digitisation activities, which can be offered through the Digital Lift, will be procured during the first half of the project. Even after that, external monitoring of, for example, Region Kalmar County’s offers will form the basis for what is offered within Ö-NATUR. (English) / qualifier | |||||||||||||||
point in time: 17 December 2021
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Revision as of 09:19, 17 December 2021
Project Q3990733 in Sweden
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | ISLAND NATURE |
Project Q3990733 in Sweden |
Statements
2,577,881 Swedish krona
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3,442,881.0 Swedish krona
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50.0 percent
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31 August 2023
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31 August 2023
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Ölands Kommunalförbund för Översiktlig Planering
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38633
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Under mer än ett sekel har besöksnäringen varit viktig för Öland, och 2018 omsatte den tilltänkta målgruppen, små och medelstora företagare inom hotell- och restaurang, handel, upplevelser och kulturella och kreativa näringar omkring 2,5 miljarder. Med Ölands unika natur och kulturarv, och icke minst södra Ölands plats på UNESCO:s världsarvslista, har det länge lockat besökare med stort intresse av naturturism. Det här har gjort ön till en stark destination under pandemin, då den har påverkat besökarna att söka sina upplevelser utomhus. Paketering har länge varit ett viktigt sätt att underlätta för besökaren att dels förstå var destinationen har att erbjuda i ett helhetsperspektiv, dels planera sin vistelse på ett enkelt sätt. Majoriteten av de öländska företagen är mikroföretag (max 9 anställda), och besöksnäringsföretagen är inget undantag, tvärtom. När verksamheten är liten, och fokus ligger på att leverera tjänster och varor till sina kunder, kan det vara en utmaning att höja blicken mot en mer strategisk horisont för att utveckla sitt erbjudande. Behovet av individuell handledning för att genomlysa företaget har påpekats av många öländska småföretagare. De utbildningsinsatser som har skett i pandemins spår för att stödja företagen till omställning har alltför ofta gått de mindre företagen förbi, då förmågan att inse vad utbildningen/insatsen skulle kunna bidra med eller leda till, och vilken utbildning/insats man skulle välja, inte har funnits hos den enskilde småföretagaren. För att motverka denna uppförsbacke på vägen mot utveckling, kommer projektet erbjuda individuell genomlysning och coachning med fokus på outdoor-besökssegmentet, som har vuxit i sådan omfattning under pandemin att det finns anledning att anta att många besökare har skaffat sig nya vanor, och sannolikt kommer att fortsätta efterfråga ett hållbart sätt att resa till och på destinationen. Cyklingen och vandringen är attraktiva sätt att uppleva Ölands natur och kulturarv på nära håll. Cykel- och vandringsleder byggs ut alltmer, och potentialen för att skapa affärer av erbjudanden i anslutning till dessa känns oändlig. Projektet ska samverka med övriga satsningar som görs i regionen för att lyfta besöksnäringen, och med hjälp av coacherna kommer de öländska småföretagarna hitta till lämpliga utbildningar och andra insatser, som hjälper dem att utveckla sitt erbjudande på olika sätt. Om restriktionerna tillåter under projektets genomförandeperiod kommer en studieresa till Bornholm ske, då deras danska grannö länge har varit en stark cykel-destination med tydlig paketering, och just faktumet att det är en ö, gör destinationen väl jämförbar med Öland. Det som nämns ovan, kommer att kompletteras med nätverksskapande aktiviteter, för att underlätta paketbyggandet. Deras förhoppning är att kunna genomföra delar av aktiviteterna i form av fysiska möten, då det är svårt att bygga upp förtroende mellan personer utan att de har möjlighet att träffas. Sammanställandet av paketen kommer att underlättas med hjälp av tillgången till juridisk kompetens som projektet kommer att upphandla och erbjuda för att paketen ska byggas på ett så rättssäkert sätt som möjligt. För att de deltagande företagen ska nå ut med sina erbjudanden, såväl enskilda som paketeringar, på ett konkurrenskraftigt sätt behöver även den digitala förmågan stärkas. Digitala lyftet är ett regionalt projekt som syftar till att öka den digitala förmågan hos företag inom besöksnäringen. Då Digitala lyftet och Ö-NATUR överlappar tidsmässigt under de inledande 14 månaderna kommer inga digitaliserings-aktiviteter, som kan erbjudas genom Digitala lyftet, att upphandlas under första halvan av projektet. Även efter det kommer en omvärldsbevakning av exempelvis Region Kalmar läns erbjudanden utgöra grunden för det som erbjuds inom Ö-NATUR. (Swedish)
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For more than a century, the tourism industry has been important for Öland, and in 2018 the intended target group, small and medium-sized entrepreneurs in hotels and restaurants, commerce, experiences and cultural and creative industries translated around 2.5 billion. With Öland’s unique nature and cultural heritage, and not least southern Öland’s place on the UNESCO World Heritage Site, it has long attracted visitors with great interest in nature tourism. This has made the island a strong destination during the pandemic, as it has influenced visitors to seek their experiences outdoors. Packaging has long been an important way to make it easier for the visitor to understand where the destination has to offer in a holistic perspective and to plan his stay in an easy way. The majority of island companies are micro-enterprises (max. 9 employees), and hospitality companies are no exception, on the contrary. When the business is small, and the focus is on delivering services and goods to your customers, it can be a challenge to raise your eyes towards a more strategic horizon to develop your offering. The need for individual guidance to monitor the company has been pointed out by many island small businesses. The training efforts that have taken place in the wake of the pandemic to support companies to transition have all too often passed the smaller ones, as the ability to realise what the training/action could contribute or lead to, and what training/action one would choose, has not been in the hands of the individual small business operator. To counter this uphill on the road to development, the project will offer individual screening and coaching with a focus on the outdoor visit segment, which has grown to such an extent during the pandemic that there is reason to assume that many visitors have acquired new habits, and are likely to continue to demand a sustainable way of travel to and at the destination. Cycling and hiking are attractive ways to experience Öland’s nature and cultural heritage at close range. Cycling and hiking trails are increasingly being expanded, and the potential for creating business from offerings in connection with these feels endless. The project will collaborate with other initiatives made in the region to boost the tourism industry, and with the help of the coaches, the island small businesses will find appropriate training and other initiatives, which help them to develop their offer in various ways. If the restrictions allow during the project implementation period, a study trip to Bornholm will take place, as their Danish neighbouring island has long been a strong bicycle destination with clear packaging, and the fact that it is an island makes the destination well comparable to Öland. What is mentioned above will be complemented by networking activities, in order to facilitate package building. Their hope is to be able to carry out parts of the activities in the form of physical meetings, as it is difficult to build trust between people without having the opportunity to meet. The preparation of the packages will be facilitated by the availability of legal expertise that the project will procure and offer in order to ensure that the packages are built in the most legally secure way possible. In order for participating companies to reach out with their offers, both individual and packaged, in a competitive way, digital capabilities also need to be strengthened. The digital boost is a regional project aimed at increasing the digital ability of companies in the hospitality industry. As the Digital Lift and Ö-NATUR overlap in time during the initial 14 months, no digitisation activities, which can be offered through the Digital Lift, will be procured during the first half of the project. Even after that, external monitoring of, for example, Region Kalmar County’s offers will form the basis for what is offered within Ö-NATUR. (English)
17 December 2021
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Identifiers
20315554
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