Information campaign (Q3107991): Difference between revisions
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(Created claim: summary (P836): The aim of the project is to provide the information campaign activities of the Operational Programme Integrated Infrastructure (OPII). The aim of the information campaign is to inform the general public about the activities carried out under the Transport Operational Programme (OPD), the effectiveness and the wide range of activities carried out through EU funding, as well as the possibilities for support from projects under the new OPII. The p...) |
(Changed label, description and/or aliases in fr: translated_label) |
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| label / fr | label / fr | ||
Campagne d’information | |||
Revision as of 16:37, 27 November 2021
Project Q3107991 in Slovakia
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Information campaign |
Project Q3107991 in Slovakia |
Statements
5,154,516.84 Euro
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6,281,400.0 Euro
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82.06 percent
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1 January 2016
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2 January 2017
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Ministerstvo dopravy a výstavby Slovenskej republiky
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48°8'54.96"N, 17°6'27.90"E
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Cieľom projektu je zabezpečenie aktivít informačnej kampane Operačného programu Integrovaná infraštruktúra (ďalej len „OPII“). Cieľom informačnej kampane je informovať širokú verejnosť o aktivitách realizovaných v rámci Operačného programu doprava (ďalej len „OPD“), o efektívnosti a širokom spektre aktivít realizovaných vďaka financovaniu z fondov EÚ ako aj o možnostiach podpory z projektov v rámci nového OPII. Účelom informačnej kampane je zvyšovanie povedomia o podpore trvalo udržateľnej mobility prostredníctvom rozvoja dopravnej infraštruktúry a rozvoja verejnej osobnej dopravy, ktoré sú spolufinancované z fondov EÚ.Projekt bude realizovaný prostredníctvom dvoch hlavných aktivít.Hlavná aktivita č. 1 Produkcia televízneho spotu s modifikáciami – bude zameraná na produkciu TV spotu a jeho modifikácií, ktoré budú vysielané v zmysle hlavnej aktivity č. 2. Vysielanie televíznych spotov a relácií, so zámerom osloviť čo najširšiu cieľovú skupinu - recipientov kampane. Preto budú na kampaň využívané médiá s celoslovenskou pôsobnosťou a najvyšším ratingom v oblasti sledovanosti.Cieľovou skupinou je široká verejnosť 12+ vo všetkých krajoch SR.Realizácia projektu prispeje k vyššej informovanosti širokej a odbornej verejnosti o aktivitách realizovaných v rámci OPD, o efektívnosti a širokom spektre aktivít realizovaných vďaka financovaniu z fondov EÚ ako aj o rozbiehaní nového OPII. Merateľným ukazovateľom bude počet mediálnych výstupov. (Slovak)
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The aim of the project is to provide the information campaign activities of the Operational Programme Integrated Infrastructure (OPII). The aim of the information campaign is to inform the general public about the activities carried out under the Transport Operational Programme (OPD), the effectiveness and the wide range of activities carried out through EU funding, as well as the possibilities for support from projects under the new OPII. The purpose of the information campaign is to raise awareness about the promotion of sustainable mobility through the development of transport infrastructure and the development of public passenger transport, which are co-financed by EU funds.The project will be implemented through two main activities.Main Activity No. 1 Production of television spot with modifications – will focus on the production of TV spot and its modifications, which will be broadcast according to the main activity no. 2. Broadcasts of television spots and shows, with the aim of reaching the widest possible target audience – the recipients of the campaign. The target group is the general public 12+ in all regions of the Slovak Republic.The implementation of the project will contribute to greater awareness among the general public and professional public about the activities carried out under the OPD, about the effectiveness and wide range of activities carried out thanks to EU funding as well as about the launch of the new OPII. A measurable indicator will be the number of media outputs. (English)
28 September 2021
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Identifiers
311081B350
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