Building and strengthening the brand position of Gon on international markets through the implementation of export strategy (Q111763): Difference between revisions
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(Created claim: summary (P836): The project consists of implementing actions resulting from the Strategy of International Activities from 1.07.2016 to 30.06.2017. According to the plan, the implementation of the strategy for the development of the export of Gena will be carried out by means of the following actions: 1) participation in 6 foreign trade fairs as an exhibitor: — TrendSet in Munich, Germany, within the period 4-6.01.2017, — ISPO Munich, Germany, no later than 5-8....) |
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| Property / summary | |||
The project consists of implementing actions resulting from the Strategy of International Activities from 1.07.2016 to 30.06.2017. According to the plan, the implementation of the strategy for the development of the export of Gena will be carried out by means of the following actions: 1) participation in 6 foreign trade fairs as an exhibitor: — TrendSet in Munich, Germany, within the period 4-6.01.2017, — ISPO Munich, Germany, no later than 5-8.02.2017 — Milan, Italy, no later than 24-27.02.2017 — Tracht & Country, Salzburg, Austria, within the period 24-26.02.2017 — SportAchat in Lyon, France, within the period 6-8.03.2017 — Market Days in Frankfurt, Germany, within the period 10-12.03.2017 2), advice from external contractors to the preparation of an international activity strategy (received before the submission of the application for funding, from January to May 2016), following a number of specialist advisory services to help achieve the objectives set, including: — advice on the identification of potential trading partners, from July to December 2016, advice on the development of brand/image of the company, on July to December 2016 — advice on the adaptation of production to the requirements of the selected target markets between July and December 2016. — international activities, including building and strengthening the competitive position of the Gon on international markets, building up and maintaining viable business relationships, signing new export contracts and increasing revenue from company exports — marketing, including presentation and promotion of the brand, branding of potential buyers, image creation through carefully carried stand stands and promotional materials prepared under guidance from external consultancy firms. (English) | |||
| Property / summary: The project consists of implementing actions resulting from the Strategy of International Activities from 1.07.2016 to 30.06.2017. According to the plan, the implementation of the strategy for the development of the export of Gena will be carried out by means of the following actions: 1) participation in 6 foreign trade fairs as an exhibitor: — TrendSet in Munich, Germany, within the period 4-6.01.2017, — ISPO Munich, Germany, no later than 5-8.02.2017 — Milan, Italy, no later than 24-27.02.2017 — Tracht & Country, Salzburg, Austria, within the period 24-26.02.2017 — SportAchat in Lyon, France, within the period 6-8.03.2017 — Market Days in Frankfurt, Germany, within the period 10-12.03.2017 2), advice from external contractors to the preparation of an international activity strategy (received before the submission of the application for funding, from January to May 2016), following a number of specialist advisory services to help achieve the objectives set, including: — advice on the identification of potential trading partners, from July to December 2016, advice on the development of brand/image of the company, on July to December 2016 — advice on the adaptation of production to the requirements of the selected target markets between July and December 2016. — international activities, including building and strengthening the competitive position of the Gon on international markets, building up and maintaining viable business relationships, signing new export contracts and increasing revenue from company exports — marketing, including presentation and promotion of the brand, branding of potential buyers, image creation through carefully carried stand stands and promotional materials prepared under guidance from external consultancy firms. (English) / rank | |||
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Revision as of 11:35, 9 March 2020
Project in Poland financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Building and strengthening the brand position of Gon on international markets through the implementation of export strategy |
Project in Poland financed by DG Regio |
Statements
177,892.73 zloty
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382,087.25 zloty
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50.0 percent
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1 July 2016
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30 June 2017
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GENA KATARZYNA ZARĘBA
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Projekt polega na wdrożeniu działań wynikających ze Strategii Działalności Międzynarodowej w okresie od 1.07.2016-30.06.2017. Zgodnie z planem, realizacja strategii rozwoju eksportu firmy Gena następować będzie poprzez następujące działania: 1) udział w 6 zagranicznych imprezach targowo-wystawienniczych w charakterze wystawcy: - TrendSet w Monachium, Niemcy, w terminie 4-6.01.2017, - ISPO w Monachium, Niemcy, w terminie 5-8.02.2017 - Mifur w Mediolanie, Włochy, w terminie 24-27.02.2017 - Tracht & Country w Salzburgu, Austria, w terminie 24-26.02.2017 - SportAchat w Lyonie, Francja, w terminie 6-8.03.2017 - Market Days we Frankfurcie, Niemcy, w terminie 10-12.03.2017 2) doradztwo specjalistyczne firm zewnętrznych od przygotowania strategii działalności międzynarodowej (uzyskanej przed złożeniem wniosku o dofinansowanie, w terminie od stycznia do maja 2016 r.), po szereg specjalistycznych usług doradczych, które mają pomóc w realizacji postawionych celów, w tym: - doradztwo z zakresie określenia potencjalnych partnerów handlowych, w terminie od lipca do grudnia 2016 - doradztwo w zakresie opracowania koncepcji marki / wizerunku przedsiębiorstwa, w terminie od lipca do grudnia 2016 - doradztwo dotyczące dostosowania produkcji do wymagań wybranych rynków docelowych, w terminie od lipca do grudnia 2016 Poprzez uczestnictwo w imprezach targowo-wystawienniczych firma realizuje zaplanowane strategie: - działalności międzynarodowej, w tym budowanie i wzmacnianie pozycji konkurencyjnej marki Gena na rynkach międzynarodowych, budowanie i podtrzymywanie trwałych relacji biznesowych, podpisanie nowych kontraktów eksportowych oraz wzrost dochodów z eksportu produktów firmy - marketingową, w tym prezentacja i promocja produktu marki, budowanie świadomości marki u potencjalnych nabywców, kreowanie wizerunku dzięki starannie wykonanym stoiskom wystawienniczym oraz materiałom reklamowy, przygotowanym wg wskazówek zasięgniętych od zewnętrznych firm doradczych. (Polish)
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The project consists of implementing actions resulting from the Strategy of International Activities from 1.07.2016 to 30.06.2017. According to the plan, the implementation of the strategy for the development of the export of Gena will be carried out by means of the following actions: 1) participation in 6 foreign trade fairs as an exhibitor: — TrendSet in Munich, Germany, within the period 4-6.01.2017, — ISPO Munich, Germany, no later than 5-8.02.2017 — Milan, Italy, no later than 24-27.02.2017 — Tracht & Country, Salzburg, Austria, within the period 24-26.02.2017 — SportAchat in Lyon, France, within the period 6-8.03.2017 — Market Days in Frankfurt, Germany, within the period 10-12.03.2017 2), advice from external contractors to the preparation of an international activity strategy (received before the submission of the application for funding, from January to May 2016), following a number of specialist advisory services to help achieve the objectives set, including: — advice on the identification of potential trading partners, from July to December 2016, advice on the development of brand/image of the company, on July to December 2016 — advice on the adaptation of production to the requirements of the selected target markets between July and December 2016. — international activities, including building and strengthening the competitive position of the Gon on international markets, building up and maintaining viable business relationships, signing new export contracts and increasing revenue from company exports — marketing, including presentation and promotion of the brand, branding of potential buyers, image creation through carefully carried stand stands and promotional materials prepared under guidance from external consultancy firms. (English)
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Identifiers
RPMP.03.03.02-12-0285/16
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