Development and implementation of the strategy of the company Formed Sp. z o.o., Sp.k. (Q111733): Difference between revisions
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(Created claim: summary (P836): The need to implement the project stems from the need identified by the Applicant to increase its activity in the markets: Bulgaria, Romania and Lithuania and the acquisition of a new market — Slovakia. The project sets out an action plan on the foreign markets, identifies the target markets, recommends an optimal export strategy and selects an action to promote the brand of the company and increase the level of export sales. The company has als...) |
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| Property / summary | |||
The need to implement the project stems from the need identified by the Applicant to increase its activity in the markets: Bulgaria, Romania and Lithuania and the acquisition of a new market — Slovakia. The project sets out an action plan on the foreign markets, identifies the target markets, recommends an optimal export strategy and selects an action to promote the brand of the company and increase the level of export sales. The company has also identified barriers to development, the elimination of which is possible due to the implementation of the project. These are: there is still a need to gradually work on brand awareness in destination countries, lack of brand identity in Slovakia, slightly lower price competitiveness of standard products compared to branded products. In order to address the identified barriers, there may be much more active promotion abroad through participation in international trade fairs, which will allow the applicant to acquire new business relations and to present its offer of export products. The project consists of developing and implementing an international activity strategy that aims to increase current exports (Bulgaria, Romania, Lithuania) and to acquire a new market — Slovakia. In addition, the project aims at introducing 1 new product (specialised, innovative medical bed — Livia) for export sales. The strategy developed will be implemented to the full extent and relates to 2 subtypes of the project: 1. participating as an exhibitor in transnational trade fairs and trade fairs (SALMED Poznań, Medica Dusseldorf, Health & Wellness Klaipeda, Slovakia, Bratislava) 2. the use of specialist advisory services for the development of brand/image concept Adopted in the draft solution is in line with best industry practice, the project presents an optimal effort ratio for the results. Neutral effect of the horiz principle. (English) | |||
| Property / summary: The need to implement the project stems from the need identified by the Applicant to increase its activity in the markets: Bulgaria, Romania and Lithuania and the acquisition of a new market — Slovakia. The project sets out an action plan on the foreign markets, identifies the target markets, recommends an optimal export strategy and selects an action to promote the brand of the company and increase the level of export sales. The company has also identified barriers to development, the elimination of which is possible due to the implementation of the project. These are: there is still a need to gradually work on brand awareness in destination countries, lack of brand identity in Slovakia, slightly lower price competitiveness of standard products compared to branded products. In order to address the identified barriers, there may be much more active promotion abroad through participation in international trade fairs, which will allow the applicant to acquire new business relations and to present its offer of export products. The project consists of developing and implementing an international activity strategy that aims to increase current exports (Bulgaria, Romania, Lithuania) and to acquire a new market — Slovakia. In addition, the project aims at introducing 1 new product (specialised, innovative medical bed — Livia) for export sales. The strategy developed will be implemented to the full extent and relates to 2 subtypes of the project: 1. participating as an exhibitor in transnational trade fairs and trade fairs (SALMED Poznań, Medica Dusseldorf, Health & Wellness Klaipeda, Slovakia, Bratislava) 2. the use of specialist advisory services for the development of brand/image concept Adopted in the draft solution is in line with best industry practice, the project presents an optimal effort ratio for the results. Neutral effect of the horiz principle. (English) / rank | |||
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Revision as of 11:35, 9 March 2020
Project in Poland financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Development and implementation of the strategy of the company Formed Sp. z o.o., Sp.k. |
Project in Poland financed by DG Regio |
Statements
169,038.0 zloty
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389,607.73 zloty
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50.0 percent
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1 April 2016
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31 March 2017
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FORMED SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ, SPÓŁKA KOMANDYTOWA
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Potrzeba realizacji projektu wynika ze zidentyfikowanej przez Wnioskodawcę konieczności zwiększenia swojej aktywności na rynkach: Bułgarii, Rumunii i Litwy oraz pozyskania nowego rynku - Słowacji. Projekt wyznacza plan działań na rynkach zagranicznych, wskazuje rynki docelowe, rekomenduje optymalną strategię eksportu oraz dobiera działania, dzięki którym Wnioskodawca wypromuje markę Firmy oraz zwiększy poziom sprzedaży eksportowej. Firma zidentyfikowała też bariery rozwoju, których wyeliminowanie możliwe jest dzięki realizacji projektu. Są to: nadal konieczna sukcesywna praca nad budowaniem świadomości marki w krajach docelowych, brak rozpoznawalności marki na terenie Słowacji, nieco mniejsza konkurencyjność cenowa produktów standardowych w porównaniu z produktami uznanych marek. Do wyeliminowania wskazanych barier przyczynić się może w dużym stopniu bardziej aktywna promocja za granicą poprzez udział w międzynarodowych imprezach targowo-wystawienniczych, dzięki czemu Wnioskodawca zamierza pozyskać nowe kontakty handlowe oraz zaprezentować swoją ofertę produktów eksportowych. Projekt polega na opracowaniu i wdrożeniu strategii działalności międzynarodowej, która ma na celu zwiększenie aktualnego eksportu (Bułgaria, Rumunia, Litwa) oraz pozyskanie nowego rynku - Słowacji. Ponadto projekt ma na celu wprowadzenie do sprzedaży eksportowej 1 nowego produktu (specjalistyczne, innowacyjne łóżko medyczne - LIVIA). Opracowana strategia wdrażana będzie w pełnym zakresie i dotyczy 2 podtypów projektu: 1. udział w charakterze wystawcy w imprezach targowo-wystawienniczych zorientowanych na rynki zagraniczne (SALMED Poznań, MEDICA Dusseldorf, Health & Wellness Kłajpeda, Slovmedica Bratysława) 2. skorzystanie ze specjalistycznych usług doradczych w zakresie opracowania koncepcji marki/wizerunku Przyjęte w projekcie rozwiązania są zgodne z najlepszą praktyką w branży, projekt przedstawia optymalną relację nakładów do planowanych do uzyskania efektów. Neutralny wpływ zasady horyz. (Polish)
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The need to implement the project stems from the need identified by the Applicant to increase its activity in the markets: Bulgaria, Romania and Lithuania and the acquisition of a new market — Slovakia. The project sets out an action plan on the foreign markets, identifies the target markets, recommends an optimal export strategy and selects an action to promote the brand of the company and increase the level of export sales. The company has also identified barriers to development, the elimination of which is possible due to the implementation of the project. These are: there is still a need to gradually work on brand awareness in destination countries, lack of brand identity in Slovakia, slightly lower price competitiveness of standard products compared to branded products. In order to address the identified barriers, there may be much more active promotion abroad through participation in international trade fairs, which will allow the applicant to acquire new business relations and to present its offer of export products. The project consists of developing and implementing an international activity strategy that aims to increase current exports (Bulgaria, Romania, Lithuania) and to acquire a new market — Slovakia. In addition, the project aims at introducing 1 new product (specialised, innovative medical bed — Livia) for export sales. The strategy developed will be implemented to the full extent and relates to 2 subtypes of the project: 1. participating as an exhibitor in transnational trade fairs and trade fairs (SALMED Poznań, Medica Dusseldorf, Health & Wellness Klaipeda, Slovakia, Bratislava) 2. the use of specialist advisory services for the development of brand/image concept Adopted in the draft solution is in line with best industry practice, the project presents an optimal effort ratio for the results. Neutral effect of the horiz principle. (English)
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Identifiers
RPMP.03.03.02-12-0186/16
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