Personalised Multiple Marketing Campaigns — IT system and devices to carry out the personalised cross-media campaign. (Q95171): Difference between revisions
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(Created claim: summary (P836): The project concerns investments in physical assets, which will lead to the commissioning of a new service in the applicant to obtain the status of the main supplier of this type of service on the Polish market. The main objective of the project is to increase the competitiveness of the applicant in the market for the expansion of the company’s offer, increase of employment and the execution of more orders. The applicant’s new idea is the crossm...) |
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| Property / summary | |||
The project concerns investments in physical assets, which will lead to the commissioning of a new service in the applicant to obtain the status of the main supplier of this type of service on the Polish market. The main objective of the project is to increase the competitiveness of the applicant in the market for the expansion of the company’s offer, increase of employment and the execution of more orders. The applicant’s new idea is the crossmedia campaign. Cross-border campaigns to communicate marketing communication via a wide variety of information media are a modern tool for the current direct marketing market. Thanks to the availability of technology and the increasing capacity to link the internet to its universal availability and to the constantly evolving technology of image processing, the bulk distribution of personalised information with content, which is individually dedicated at the end, not only in the basic text, but also in graphics, photographs and even videos, has become possible. The widespread availability of the Internet and the generally available video and video tools make it more efficient in the reception and a much cheaper communication than traditional paper communication. The project idea of the use of cross medias campaigns as an appropriate marketing tool in response to those two requests. Industry research in this field shows that 85 % of global brands are aware of the potential of campaign integration in different media channels and 67 % of those surveyed are currently carrying out cross media campaigns. (English) | |||
| Property / summary: The project concerns investments in physical assets, which will lead to the commissioning of a new service in the applicant to obtain the status of the main supplier of this type of service on the Polish market. The main objective of the project is to increase the competitiveness of the applicant in the market for the expansion of the company’s offer, increase of employment and the execution of more orders. The applicant’s new idea is the crossmedia campaign. Cross-border campaigns to communicate marketing communication via a wide variety of information media are a modern tool for the current direct marketing market. Thanks to the availability of technology and the increasing capacity to link the internet to its universal availability and to the constantly evolving technology of image processing, the bulk distribution of personalised information with content, which is individually dedicated at the end, not only in the basic text, but also in graphics, photographs and even videos, has become possible. The widespread availability of the Internet and the generally available video and video tools make it more efficient in the reception and a much cheaper communication than traditional paper communication. The project idea of the use of cross medias campaigns as an appropriate marketing tool in response to those two requests. Industry research in this field shows that 85 % of global brands are aware of the potential of campaign integration in different media channels and 67 % of those surveyed are currently carrying out cross media campaigns. (English) / rank | |||
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Revision as of 07:03, 6 March 2020
Project in Poland financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Personalised Multiple Marketing Campaigns — IT system and devices to carry out the personalised cross-media campaign. |
Project in Poland financed by DG Regio |
Statements
1,670,340.0 zloty
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4,891,710.0 zloty
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42.0 percent
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1 October 2017
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31 July 2018
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MESCO PROJECT SP. Z O.O.
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51°6'39.2"N, 15°35'6.0"E
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Projekt dotyczy inwestycji w środki trwałe co doprowadzi do uruchomienia w przedsiębiorstwie Wnioskodawcy procesu świadczenia nowej usługi co może doprowadzić Wnioskodawcę do uzyskania statusu głównego dostawcy tego typu usługi na polskim rynku. Głównym celem projektu jest wzrost konkurencyjności wnioskodawcy na rynku rozszerzenie oferty firmy, wzrost zatrudnienia oraz realizację większej ilości zleceń. Nowym pomysłem wnioskodawcy jest kampania crossmediowa. Kampanie Crossmediowe łączące w sobie możliwości komunikacji przekazu marketingowego za pomocą wielu różnych nośników informacji są nowoczesnym narzędziem podbijającym obecnie rynek marketingu bezpośredniego. Dzięki dostępniejszej technologii i coraz lepszym przepustowością łączy internetowych jego powszechnej dostępności oraz ciągle rozwijającym się technologią przetwarzania obrazu technicznie możliwym stało się masowe dystrybuowanie tą drogą personalizowanej informacji z treścią indywidualnie dedykowaną pod końcowego odbiorcę nie tylko w podstawowym tekście ale również w grafice, fotografii a nawet filmach video. Powszechna dostępność Internetu oraz ogólnie dostępne narzędzia do przetwarzania obrazu i video powodują że komunikacja ta jest bardziej skuteczna w odbiorze i dużo tańsza od tradycyjnej komunikacji papierowej. Projekt to pomysł zastosowania kampanii crossmediowych jako adekwatnego narzędzia marketingowego będącego odpowiedzią na oba te żądania. Przeprowadzone w tym zakresie badania branżowe pokazują, że 85 proc. marketerów na świecie dostrzega potencjał integracji kampanii w różnych kanałach medialnych, a 67 proc. badanych obecnie prowadzi już kampanie crossmediowe. (Polish)
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The project concerns investments in physical assets, which will lead to the commissioning of a new service in the applicant to obtain the status of the main supplier of this type of service on the Polish market. The main objective of the project is to increase the competitiveness of the applicant in the market for the expansion of the company’s offer, increase of employment and the execution of more orders. The applicant’s new idea is the crossmedia campaign. Cross-border campaigns to communicate marketing communication via a wide variety of information media are a modern tool for the current direct marketing market. Thanks to the availability of technology and the increasing capacity to link the internet to its universal availability and to the constantly evolving technology of image processing, the bulk distribution of personalised information with content, which is individually dedicated at the end, not only in the basic text, but also in graphics, photographs and even videos, has become possible. The widespread availability of the Internet and the generally available video and video tools make it more efficient in the reception and a much cheaper communication than traditional paper communication. The project idea of the use of cross medias campaigns as an appropriate marketing tool in response to those two requests. Industry research in this field shows that 85 % of global brands are aware of the potential of campaign integration in different media channels and 67 % of those surveyed are currently carrying out cross media campaigns. (English)
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Identifiers
RPDS.01.05.01-02-0748/16
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