Promotion of the product brand KLING KLINKER on foreign markets (Q83351): Difference between revisions
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(Created claim: summary (P836): Reference_reference_programme_aids:SA 42799 (2015/X) Referred to _pomocy_public_: _Article 19 The project aims to increase export sales by:sales promotion of Klindry SA and the newly created export brand from KLING KLINKER.The introduction of a new brand was necessary to increase exports.The brand of Przysudry — so far the commercial brand of the firm to foreign customers is difficult to denounce and remember. a — The project is part of the acti...) |
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| Property / summary | |||
Reference_reference_programme_aids:SA 42799 (2015/X) Referred to _pomocy_public_: _Article 19 The project aims to increase export sales by:sales promotion of Klindry SA and the newly created export brand from KLING KLINKER.The introduction of a new brand was necessary to increase exports.The brand of Przysudry — so far the commercial brand of the firm to foreign customers is difficult to denounce and remember. a — The project is part of the activities of the Promotion of Construction and finishing of the works programme.This programme covers the PKD firm 23.33 Z b — Company intends to undertake marketing on the following prospective markets:Ukrainian, Russian (c).participation in fairs (10), economic missions (3) d — Taking action also will help to maintain and develop inter-company contacts.In order to increase exports, marketing support measures are necessary and a brand change to which the company’s products are sold is sold.It is intended to invite architects, and to invite and discuss with all the larger building materials.It is intended that customers will be made aware of all the company’s commercial offer.The new KLING KLINKER logo will be promoted at the exhibition, which will be displayed on the spot and in the catalogues.Distributed advertising material and presentations in the languages of the relevant market, which will be prepared specifically for this purpose, will also be distributed on a CD, which will bring the company closer to the customers and familiarise them with the most modern technology used in the manufacture of the products.Meetings are also planned with the directorates and/or the largest network of construction markets.The project will be financed by own resources and EU assistance.No special-purpose loans are foreseen. (English) | |||
| Property / summary: Reference_reference_programme_aids:SA 42799 (2015/X) Referred to _pomocy_public_: _Article 19 The project aims to increase export sales by:sales promotion of Klindry SA and the newly created export brand from KLING KLINKER.The introduction of a new brand was necessary to increase exports.The brand of Przysudry — so far the commercial brand of the firm to foreign customers is difficult to denounce and remember. a — The project is part of the activities of the Promotion of Construction and finishing of the works programme.This programme covers the PKD firm 23.33 Z b — Company intends to undertake marketing on the following prospective markets:Ukrainian, Russian (c).participation in fairs (10), economic missions (3) d — Taking action also will help to maintain and develop inter-company contacts.In order to increase exports, marketing support measures are necessary and a brand change to which the company’s products are sold is sold.It is intended to invite architects, and to invite and discuss with all the larger building materials.It is intended that customers will be made aware of all the company’s commercial offer.The new KLING KLINKER logo will be promoted at the exhibition, which will be displayed on the spot and in the catalogues.Distributed advertising material and presentations in the languages of the relevant market, which will be prepared specifically for this purpose, will also be distributed on a CD, which will bring the company closer to the customers and familiarise them with the most modern technology used in the manufacture of the products.Meetings are also planned with the directorates and/or the largest network of construction markets.The project will be financed by own resources and EU assistance.No special-purpose loans are foreseen. (English) / rank | |||
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Revision as of 09:29, 4 March 2020
Project in Poland financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Promotion of the product brand KLING KLINKER on foreign markets |
Project in Poland financed by DG Regio |
Statements
555,480.0 zloty
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1,138,734.0 zloty
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60.0 percent
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1 July 2017
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31 December 2019
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KLINKIER PRZYSUCHA S.A.
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Numer_referencyjny_programu_pomocowego: SA 42799(2015/X) Przeznaczenie_pomocy_publicznej:_art.19 Projekt ma za zadanie intensyfikowanie sprzedaży eksportowej poprzez: promocję wyrobów Klinkier Przysucha S.A., oraz nowo powstałej marki eksportowej KING KLINKER. Wprowadzenie nowej marki było konieczne, aby zwiększyć eksport. Marka KLINKIER PRZYSUCHA - dotychczasowa marka handlowa firmy dla klientów z zagranicy jest trudna do wypowiedzenia i zapamiętania. a - Projekt wpisuje się w działania Programu Promocji Branży Budowy i wykańczania budowli. Program ten obejmuje swoim zakresem obejmuje PKD firmy 23.33 Z b - Firma zamierza podjąć działania marketingowe na następujących rynkach perspektywicznych : ukraińskim, rosyjskim c. W ramach projektu planuje się : udział w targach (10), misje gospodarcze (3) d - Podejmowana aktywność służyć też będzie podtrzymaniu i rozwinięciu wzajemnych kontaktów pomiędzy firmami. W celu zwiększenia eksportu konieczne są marketingowe działania wspierające, oraz zmiana marki pod którą sprzedawane są produkty firmy. Planuje się zaprosić architektów, oraz zaprosić i przeprowadzić rozmowy z wszystkimi większymi firmami handlującymi materiałami budowlanymi. Zamierza się zapoznać klientów z całą ofertą handlową firmy. Podczas targów będzie promowane nowe logo KING KLINKER, które wyeksponowane będzie na stoisku targowym i w katalogach. Dystrybuowane materiały reklamowe i prezentacje w językach danego rynku, które będą specjalnie w tym celu przygotowane - rozdawana też będzie również prezentacja multi-medialne na płycie CD, która pozwoli przybliżyć firmę klientom i zapoznać ich z najnowocześniejszą technologią zastosowaną przy produkcji wyrobów. Planuje się również spotkania z dyrekcjami lub przedstawicielami największych sieci marketów budowlanych. Projekt zostanie sfinansowany ze środków własnych oraz środków pomocowych UE. Nie przewiduje się zaciągania kredytów celowych. (Polish)
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Reference_reference_programme_aids:SA 42799 (2015/X) Referred to _pomocy_public_: _Article 19 The project aims to increase export sales by:sales promotion of Klindry SA and the newly created export brand from KLING KLINKER.The introduction of a new brand was necessary to increase exports.The brand of Przysudry — so far the commercial brand of the firm to foreign customers is difficult to denounce and remember. a — The project is part of the activities of the Promotion of Construction and finishing of the works programme.This programme covers the PKD firm 23.33 Z b — Company intends to undertake marketing on the following prospective markets:Ukrainian, Russian (c).participation in fairs (10), economic missions (3) d — Taking action also will help to maintain and develop inter-company contacts.In order to increase exports, marketing support measures are necessary and a brand change to which the company’s products are sold is sold.It is intended to invite architects, and to invite and discuss with all the larger building materials.It is intended that customers will be made aware of all the company’s commercial offer.The new KLING KLINKER logo will be promoted at the exhibition, which will be displayed on the spot and in the catalogues.Distributed advertising material and presentations in the languages of the relevant market, which will be prepared specifically for this purpose, will also be distributed on a CD, which will bring the company closer to the customers and familiarise them with the most modern technology used in the manufacture of the products.Meetings are also planned with the directorates and/or the largest network of construction markets.The project will be financed by own resources and EU assistance.No special-purpose loans are foreseen. (English)
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Identifiers
POIR.03.03.03-14-0064/17
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