Q3158402 (Q3158402): Difference between revisions
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(Created claim: summary (P836): The FLOWMKT project will allow you to go a step further in the management of business processes and marketing in the franchise model of beauty and beauty centers. Through the development of results analysis algorithms of the centers at local, national and global level, it will develop and implement commercial and marketing actions according to the improvement plan designed by the adaptive intelligence of the tool. To this end, the specific actio...) |
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The FLOWMKT project will allow you to go a step further in the management of business processes and marketing in the franchise model of beauty and beauty centers. Through the development of results analysis algorithms of the centers at local, national and global level, it will develop and implement commercial and marketing actions according to the improvement plan designed by the adaptive intelligence of the tool. To this end, the specific actions as well as the tools to carry them out will be designed. The analysis process composed of open algorithms, where the access administrator can define parameters and relevant factors through regular expressions, will analyse the status of the business according to the models and design the action plan according to the positioning of the business within the thresholds of effectiveness and performance. These thresholds will in turn be defined dynamically according to the continuous analysis that the tool evaluation process will perform based on the data obtained from business, local, national and international._x000D_ Two concepts are defined within the project that will name the key processes in the development of this tool. On the one hand, the RADAR process will be responsible for locating the positioning of the analysed business vis-à-vis the local, national and international environment. Secondly, the ROUTE process will design the route to follow in order to achieve the objective of positioning against businesses located in privileged positions according to the RADAR process._x000D_ The project works will be initiated through two parallel analysis processes. The analysis of the business processes, which will allow to establish the models to be taken into account with characteristics that can be modulated according to the demands of customers according to their location or nationality. The second will be the analysis of the capacity of the technology containing the established processes. (English) | |||||||||||||||
| Property / summary: The FLOWMKT project will allow you to go a step further in the management of business processes and marketing in the franchise model of beauty and beauty centers. Through the development of results analysis algorithms of the centers at local, national and global level, it will develop and implement commercial and marketing actions according to the improvement plan designed by the adaptive intelligence of the tool. To this end, the specific actions as well as the tools to carry them out will be designed. The analysis process composed of open algorithms, where the access administrator can define parameters and relevant factors through regular expressions, will analyse the status of the business according to the models and design the action plan according to the positioning of the business within the thresholds of effectiveness and performance. These thresholds will in turn be defined dynamically according to the continuous analysis that the tool evaluation process will perform based on the data obtained from business, local, national and international._x000D_ Two concepts are defined within the project that will name the key processes in the development of this tool. On the one hand, the RADAR process will be responsible for locating the positioning of the analysed business vis-à-vis the local, national and international environment. Secondly, the ROUTE process will design the route to follow in order to achieve the objective of positioning against businesses located in privileged positions according to the RADAR process._x000D_ The project works will be initiated through two parallel analysis processes. The analysis of the business processes, which will allow to establish the models to be taken into account with characteristics that can be modulated according to the demands of customers according to their location or nationality. The second will be the analysis of the capacity of the technology containing the established processes. (English) / rank | |||||||||||||||
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| Property / summary: The FLOWMKT project will allow you to go a step further in the management of business processes and marketing in the franchise model of beauty and beauty centers. Through the development of results analysis algorithms of the centers at local, national and global level, it will develop and implement commercial and marketing actions according to the improvement plan designed by the adaptive intelligence of the tool. To this end, the specific actions as well as the tools to carry them out will be designed. The analysis process composed of open algorithms, where the access administrator can define parameters and relevant factors through regular expressions, will analyse the status of the business according to the models and design the action plan according to the positioning of the business within the thresholds of effectiveness and performance. These thresholds will in turn be defined dynamically according to the continuous analysis that the tool evaluation process will perform based on the data obtained from business, local, national and international._x000D_ Two concepts are defined within the project that will name the key processes in the development of this tool. On the one hand, the RADAR process will be responsible for locating the positioning of the analysed business vis-à-vis the local, national and international environment. Secondly, the ROUTE process will design the route to follow in order to achieve the objective of positioning against businesses located in privileged positions according to the RADAR process._x000D_ The project works will be initiated through two parallel analysis processes. The analysis of the business processes, which will allow to establish the models to be taken into account with characteristics that can be modulated according to the demands of customers according to their location or nationality. The second will be the analysis of the capacity of the technology containing the established processes. (English) / qualifier | |||||||||||||||
point in time: 12 October 2021
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Revision as of 16:21, 12 October 2021
Project Q3158402 in Spain
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | No label defined |
Project Q3158402 in Spain |
Statements
148,953.0 Euro
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297,906.0 Euro
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50.0 percent
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2 January 2015
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31 December 2016
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INTEGRA DIGITAL, S.L.
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38°55'12.86"N, 0°7'15.24"W
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46181
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El proyecto FLOWMKT permitirá ir un paso más allá en la gestión de procesos de negocio y de marketing en el modelo de negocio de franquicia de centros de belleza y estética. Mediante el desarrollo de algoritmos de análisis de resultados de los centros a nivel local, nacional y mundial, desarrollará y pondrá en marcha acciones comerciales y de marketing de acuerdo al plan de mejora diseñado por la inteligencia adaptativa de la herramienta. Para ello, se diseñarán las acciones específicas así como las herramientas para llevarlas a cabo. El proceso de análisis compuesto por algoritmos abiertos, donde el administrador del acceso podrá definir parámetros y factores relevantes mediante expresiones regulares, analizará el estado del negocio de acuerdo a los modelos y diseñará el plan de acciones según el posicionamiento del negocio dentro de los umbrales de efectividad y rendimiento. Dichos umbrales se definirán a su vez, de forma dinámica de acuerdo al análisis continuo que el proceso de evaluación de la herramienta realizará en función de los datos obtenidos de negocios del entorno, locales, nacionales e internacionales._x000D_ Se definen dos conceptos dentro del proyecto que darán nombre a los procesos clave en el desarrollo de esta herramienta. Por un lado, el proceso RADAR se encargará de ubicar el posicionamiento del negocio analizado frente al entorno a nivel local, nacional e internacional. En segundo lugar, el proceso ROUTE diseñará la ruta a seguir para alcanzar el objetivo de posicionamiento frente a los negocios ubicados en posiciones privilegiadas según el proceso RADAR._x000D_ Se iniciarán los trabajos del proyecto mediante dos procesos de análisis paralelos. El análisis de los procesos de negocio, que permitirá establecer los modelos a tener en cuenta con características modulables en función de las demandas de clientes en función de su ubicación o nacionalidad. El segundo será el análisis de la capacidad de la tecnología que contenga los procesos establecidos. (Spanish)
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The FLOWMKT project will allow you to go a step further in the management of business processes and marketing in the franchise model of beauty and beauty centers. Through the development of results analysis algorithms of the centers at local, national and global level, it will develop and implement commercial and marketing actions according to the improvement plan designed by the adaptive intelligence of the tool. To this end, the specific actions as well as the tools to carry them out will be designed. The analysis process composed of open algorithms, where the access administrator can define parameters and relevant factors through regular expressions, will analyse the status of the business according to the models and design the action plan according to the positioning of the business within the thresholds of effectiveness and performance. These thresholds will in turn be defined dynamically according to the continuous analysis that the tool evaluation process will perform based on the data obtained from business, local, national and international._x000D_ Two concepts are defined within the project that will name the key processes in the development of this tool. On the one hand, the RADAR process will be responsible for locating the positioning of the analysed business vis-à-vis the local, national and international environment. Secondly, the ROUTE process will design the route to follow in order to achieve the objective of positioning against businesses located in privileged positions according to the RADAR process._x000D_ The project works will be initiated through two parallel analysis processes. The analysis of the business processes, which will allow to establish the models to be taken into account with characteristics that can be modulated according to the demands of customers according to their location or nationality. The second will be the analysis of the capacity of the technology containing the established processes. (English)
12 October 2021
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Oliva
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Identifiers
IDI-20150153
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