Complex Medical “Minova”:Dermatological Treatment Center, Recovery and Nutrition (Q2742655): Difference between revisions

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44°3'19.84"N, 28°35'59.57"E
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Revision as of 09:07, 7 October 2021

Project Q2742655 in Romania
Language Label Description Also known as
English
Complex Medical “Minova”:Dermatological Treatment Center, Recovery and Nutrition
Project Q2742655 in Romania

    Statements

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    3,726,821.498 Romanian Leu
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    745,364.2996 Euro
    13 September 2021
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    6,133,085.09 Romanian Leu
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    1,226,617.018 Euro
    13 September 2021
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    60.77 percent
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    1 December 2016
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    30 April 2020
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    INNOVATIVE DERM SRL
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    44°3'19.84"N, 28°35'59.57"E
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    Obiectivul general al proiectului il reprezinta introducerea pe piata din Romania a unui concept de tratament sistemic al afectiunilor dermatologice care utilizeaza tehnici combinate de tratament din domeniile dermatologie, balneologie, recuperare medicala, nutritie si asistenta psihologica. Obiectivul general al proiectului raspunde obiectivului specific al axei prioritare (imbunatatirea competitivitatii economice prin cresterea productivitatii muncii in IMM-uri in sectoarele competitive identificate in Strategia Nationala pentru Competitivitate), sanatatea fiind unul dintre cele 10 sectoare cu potential competitiv. Directiile strategice carora proiectul le raspunde sunt: 1. valorificarea resurselor locale de calificare, initiativa antreprenoriala si factorii naturali. Proiectul valorifica factorii naturali de cura de care dispune Orasul Techirghiol, si in special namolul, in scop curativ al afectiunilor dermatologice printr-un proces inovator, in care competentele medicale locale sustin initiativa antreprenoriala a IMM INNOVATIVE DERM S.R.L. Constanta. Nu in ultimul rand, proiectul contribuie la transformarea statiunii balneoclimatice Techirghiol intr-o destinatie de turism medical dermatologic. Prin strategia de marketing adoptata, INNOVATIVE DERM S.R.L. deschide Complexului Medical „MINOVA” oportunitati de promovare si vanzare atat catre piata nationala (prin contractarea serviciilor medicale cu Casa Nationala de Asigurari de sanatate) si piata Uniunii Europene (reglementata de Directiva 2011/24/UE a Parlamentului European si a Consiliului din 9 martie 2011 privind aplicarea drepturilor pacientilor in cadrul asistentei medicale transfrontaliere), dar si catre piete din Europa de Est (Republica Moldova, Ucraina, Belarus), Rusia si, potential, China (prin decizia de promovare a proiectului la Expozitia Internationala MoldMedizin & MoldDent organizata la Chisinau, Republica Moldova). 2. corelarea initiativelor de dezvoltare la nivel sectorial, teritorial si societal pentru formarea eficienta a avantajelor competitive. Cel mai important aspect al impactului societal al proiectului il reprezinta domeniul in care INNOVATIVE DERM S.R.L. realizeaza investitia: sectorul medical, si in special dermatologia, caracterizata printr-o incidenta extrem de ridicata a aparitiei cancerelor si a unor variate afectiuni care au un impact major asupra vietii sociale si profesionale a pacientilor. Complexul Medical „MINOVA” propune o abordare integrata a niselor de specializare inter-ramuri la nivelul sectorului medical (dermatologie, balneoterapie, recuperare medicala, asistenta psihologica). Prin externalizarea serviciilor de masa, proiectul incurajeaza dezvoltarea IMM la nivel local, creand premisele pentru o competitie care genereaza in egala masura un raport corect calitate-pret si oportunitati de dezvoltare intr-un domeniu preponderent sezonier, cu efect la nivel societal (locuri de munca mentinute pe toata durata anului calendaristic). Obiectivu (Romanian)
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    The general objective of the project is to introduce on the Romanian market a concept of systemic treatment of dermatological disorders that uses combined treatment techniques in the fields of dermatology, balneology, medical recovery, nutrition and psychological assistance. The general objective of the project responds to the specific objective of the priority axis (improving economic competitiveness by increasing labour productivity in SMEs in competitive sectors identified in the National Strategy for Competitiveness), health being one of the 10 sectors with competitive potential. The strategic directions to which the project responds are: 1. valorisation of local skills resources, entrepreneurial initiative and natural factors. The project capitalises on the natural cure factors available to Techirghiol City, and especially mud, for curative purpose of dermatological diseases through an innovative process, in which local medical skills support the entrepreneurial initiative of IMM INNOVATIVE DERM SRL Constanta. Last but not least, the project contributes to the transformation of Techirghiol’s balneoclimatic resort into a dermatological medical tourism destination. Through the marketing strategy adopted, INNOVATIVE DERM S.R.L. opens up the “Minova” Medical Complex opportunities for promotion and sale to both the national market (by contracting medical services with the National Health Insurance House) and the European Union market (regulated by Directive 2011/24/EU of the European Parliament and of the Council of 9 March 2011 on the application of patients’ rights in cross-border healthcare), but also to markets in Eastern Europe (Republic of Moldova, Ukraine, Belarus), Russia and, potentially, China (through the decision to promote the project at the MoldMedizin International Exhibition & MoldDent organised in Chisinau, Republic of Moldova). 2. linking development initiatives at sectoral, territorial and societal level for efficient formation of competitive advantages. The most important aspect of the societal impact of the project is the field in which INNOVATIVE DERM S.R.L. realises the investment: the medical sector, and especially dermatology, characterised by an extremely high incidence of cancers and various diseases that have a major impact on the social and professional life of patients. The Medical Complex “Minova” proposes an integrated approach to inter-branch specialisation niches at the level of the medical sector (dermatology, balneotherapy, medical recovery, psychological assistance). By outsourcing mass services, the project encourages the development of SMEs at local level, creating the prerequisites for a competition that generates equally a fair quality-price ratio and development opportunities in a predominantly seasonal field, with societal effect (jobs maintained throughout the calendar year). Objective (English)
    14 September 2021
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    Oraş Techirghiol, Romania
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    Identifiers

    114149
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