Promotion of OPII through public passenger transport See&Go 2020-2021 (Q3107442): Difference between revisions
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(Created claim: summary (P836): Among the tools for achieving the goal is to provide the broadcasting of spots about the use of eurofunds under the Operational Programme Integrated Infrastructure (“OPII”) via LCD displays in public passenger transport throughout the territory of the Slovak Republic and another tool to achieve the goal of the project is the expansion of the upcoming campaign into public transport resources, just through TV see&go and see&go free wifi. The Proje...) |
(Changed label, description and/or aliases in en: translated_label) |
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Promotion of OPII through public passenger transport See&Go 2020-2021 | |||
Revision as of 15:27, 15 September 2021
Project Q3107442 in Slovakia
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Promotion of OPII through public passenger transport See&Go 2020-2021 |
Project Q3107442 in Slovakia |
Statements
196,944.0 Euro
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240,000.0 Euro
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0.82 percent
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12 January 2020
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5 January 2022
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Ministerstvo dopravy a výstavby Slovenskej republiky
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48°8'54.96"N, 17°6'27.90"E
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Medzi nástroje na dosiahnutie cieľa patrí projektu patrí zabezpečenie vysielania spotov o využívaní eurofondov v rámci Operačného programu Integrovaná infraštruktúra ("ďalej ako OPII") prostredníctvom LCD displejov vo verejnej osobnej doprave po celom území SR a ďalším nástrojom na dosiahnutie cieľa projektu je rozšírenie pripravovanej kampane do prostriedkov mestskej hromadnej dopravy a to práve cez televíziu see&go a see&go free wifi.Sekcia riadenia projektov - oddelenie projektov technickej pomoci, pripravilo Komunikačnú kampaň 2019-2020, ktorá prebiehala v celoštátnych televíziach a tento rok sa pripravuje nadvazujúca kampaň pod názvom Rozšírená mediálna kampaň, ktorá bude prebiehať na webových portáloch, rádiach a v špecifických TV. Úlohou projektu je odprezentovať niekoľko druhov dopravy, a to železničnú, električkovú, trolejbusovú a cestnú, s akcentom na jej užitočnosť a ekologický význam spoločného cestovania a využívania prostriedkov hromadnej dopravy. Projekt je zameraný na rozšírenie povedomia o využívani osobnej hromadnej dopravy a to práve v prostriedkoch MHD.Spoločnosť See&Go sa pomocou outdoorovej, televíznej a online reklamy zaraďuje medzi unikátne projekty v rámci Európy. Taktiež patria medzi najväčších poskytovateľov wifi pripojenia v dopravných prostriedkoch v Európe. (Slovak)
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Among the tools for achieving the goal is to provide the broadcasting of spots about the use of eurofunds under the Operational Programme Integrated Infrastructure (“OPII”) via LCD displays in public passenger transport throughout the territory of the Slovak Republic and another tool to achieve the goal of the project is the expansion of the upcoming campaign into public transport resources, just through TV see&go and see&go free wifi. The Project Management Section – Technical Assistance Projects Unit, prepared the Communication Campaign 2019-2020, which took place on national televisions and this year is preparing an overwhelming campaign under the name “Extended Media Campaign”, which will run on web portals, radios and specific TVs. The aim of the project is to present several modes of transport, namely rail, tramway, trolleybus and road, with an emphasis on its usefulness and ecological importance of joint travel and the use of public transport. The project aims to increase awareness of the use of public transport in public transport. See&Go ranks among the unique projects within Europe through outdoor, television and online advertising. They are also among the largest providers of wifi connections in Europe. (English)
15 September 2021
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Identifiers
311081AKG7
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