Q3105420 (Q3105420): Difference between revisions
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(Changed label, description and/or aliases in en: Setting new description) |
(Created claim: summary (P836): The aim of the Modern Book project is to exploit the multifunctional potential of QR code, which, despite its 20 year history, has not exhausted its capacity in the book industry in Slovakia.QR code is itself an interesting communication tool. It is very interactive, it can attract, creates space for creativity and activity, can unleash curiosity. Why not use it paradoxically in such a conservative medium as a book? The project is designed mainl...) |
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The aim of the Modern Book project is to exploit the multifunctional potential of QR code, which, despite its 20 year history, has not exhausted its capacity in the book industry in Slovakia.QR code is itself an interesting communication tool. It is very interactive, it can attract, creates space for creativity and activity, can unleash curiosity. Why not use it paradoxically in such a conservative medium as a book? The project is designed mainly for popular publications (monography, travel books, creeks, promotional brochures), but also educational books, periodicals. An innovative element is the information that the QR code will pass on to its readers in the book. In the introductory part of our project, there will be four book publications – monographs, concerning four Slovak cities. The basic information of the QR code in this type of publications will be the GPS of the displayed place (cultural monument, mountain ranges, river, square, park, accommodation facilities, services, etc.). The photo of the site can be both contemporary and historical.The base use of the QR code in this case will be the location of the location from where the photo was taken. This will serve both visitors of the area for navigation to the site and, for example, novice photographers (position for interesting compositions, etc.) the QR code will be incorporated in the book or periodical so that it does not interfere (e.g. frequency of use of reader/smartphones), but on the contrary, it has added value to the print medium and interesting facts in addition.QR with GPS is a class on the Slovak book market. It responds to the impulsiveness and curiosity of modern people, can accurately enter the GPS coordinates of the scanned point, it is easy to apply even to users with zero technological practice. In addition, the QR code has an aesthetic value – it is minimalist. (English) | |||||||||||||||
| Property / summary: The aim of the Modern Book project is to exploit the multifunctional potential of QR code, which, despite its 20 year history, has not exhausted its capacity in the book industry in Slovakia.QR code is itself an interesting communication tool. It is very interactive, it can attract, creates space for creativity and activity, can unleash curiosity. Why not use it paradoxically in such a conservative medium as a book? The project is designed mainly for popular publications (monography, travel books, creeks, promotional brochures), but also educational books, periodicals. An innovative element is the information that the QR code will pass on to its readers in the book. In the introductory part of our project, there will be four book publications – monographs, concerning four Slovak cities. The basic information of the QR code in this type of publications will be the GPS of the displayed place (cultural monument, mountain ranges, river, square, park, accommodation facilities, services, etc.). The photo of the site can be both contemporary and historical.The base use of the QR code in this case will be the location of the location from where the photo was taken. This will serve both visitors of the area for navigation to the site and, for example, novice photographers (position for interesting compositions, etc.) the QR code will be incorporated in the book or periodical so that it does not interfere (e.g. frequency of use of reader/smartphones), but on the contrary, it has added value to the print medium and interesting facts in addition.QR with GPS is a class on the Slovak book market. It responds to the impulsiveness and curiosity of modern people, can accurately enter the GPS coordinates of the scanned point, it is easy to apply even to users with zero technological practice. In addition, the QR code has an aesthetic value – it is minimalist. (English) / rank | |||||||||||||||
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| Property / summary: The aim of the Modern Book project is to exploit the multifunctional potential of QR code, which, despite its 20 year history, has not exhausted its capacity in the book industry in Slovakia.QR code is itself an interesting communication tool. It is very interactive, it can attract, creates space for creativity and activity, can unleash curiosity. Why not use it paradoxically in such a conservative medium as a book? The project is designed mainly for popular publications (monography, travel books, creeks, promotional brochures), but also educational books, periodicals. An innovative element is the information that the QR code will pass on to its readers in the book. In the introductory part of our project, there will be four book publications – monographs, concerning four Slovak cities. The basic information of the QR code in this type of publications will be the GPS of the displayed place (cultural monument, mountain ranges, river, square, park, accommodation facilities, services, etc.). The photo of the site can be both contemporary and historical.The base use of the QR code in this case will be the location of the location from where the photo was taken. This will serve both visitors of the area for navigation to the site and, for example, novice photographers (position for interesting compositions, etc.) the QR code will be incorporated in the book or periodical so that it does not interfere (e.g. frequency of use of reader/smartphones), but on the contrary, it has added value to the print medium and interesting facts in addition.QR with GPS is a class on the Slovak book market. It responds to the impulsiveness and curiosity of modern people, can accurately enter the GPS coordinates of the scanned point, it is easy to apply even to users with zero technological practice. In addition, the QR code has an aesthetic value – it is minimalist. (English) / qualifier | |||||||||||||||
point in time: 15 September 2021
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Revision as of 15:03, 15 September 2021
Project Q3105420 in Slovakia
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | No label defined |
Project Q3105420 in Slovakia |
Statements
175,583.9 Euro
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206,569.29 Euro
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0.85 percent
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4 January 2020
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6 January 2021
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ELCAT, s.r.o.
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49°12'23.87"N, 18°46'19.88"E
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Zámerom projektu Moderná kniha je využiť multifunkčný potenciál QR kódu, ktorý napriek svojej 20 ročnej histórii, nemá na Slovensku vyčerpané svoje kapacity v knižnom priemysle.QR kód je sám o sebe zaujímavý komunikačný nástroj. Je veľmi interaktívny, dokáže zaujať, vytvára priestor pre kreativitu a aktivitu, vie rozpútať zvedavosť. Prečo ho teda naplno nevyužiť paradoxne pri takom konzervatívnom médiu akým je kniha?Projekt je určený najmä populárno-náučným publikáciám (monografie, cestopisy, bedekre, propagačné brožúry), ale aj výchovno-vzdelávacím knihám, periodikám. Inovatívnym elementom je informácia, ktorú QR kód v knihe odovzdá svojim čitateľom.V úvodnej časti nášho projektu sa bude jednať o štyri knižné publikácie - monografie, týkajúce sa štyroch slovenských miest.Základnou informáciou QR kódu v tomto type publikácií bude GPS znázorneného miesta (kultúrna pamiatka, pohorie, rieka, námestie, park, ubytovacie zariadenia, služby a pod..). Fotografia lokality môže byť súčasná ale aj historická.Východiskové využitie QR kódu v tomto prípade bude lokalizácia polohy, odkiaľ bola daná fotografia vyhotovená. Toto poslúži jednak návštevníkom oblasti na navigáciu k danej lokalite a tiež napríklad začínajúcim fotografom (pozícia pri zaujímavých kompozíciách a podobne) QR kód bude v knihe alebo v periodiku zakomponovaný tak, aby nerušil (napr. frekvenciou použitia čítačky/smartfónov), ale naopak dodal printovému médiu pridanú hodnotu a zaujímavé fakty naviac.QR s GPS je nóvum na slovenskom knižnom trhu. Reaguje na impulzívnosť a zvedavosť moderných ľudí, dokáže presne zadať GPS súradnice nasnímaného bodu, je ľahko aplikovateľný aj pre používateľov s nulovou technologickou praxou. QR kód má navyše estetickú hodnotu – je minimalistický. (Slovak)
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The aim of the Modern Book project is to exploit the multifunctional potential of QR code, which, despite its 20 year history, has not exhausted its capacity in the book industry in Slovakia.QR code is itself an interesting communication tool. It is very interactive, it can attract, creates space for creativity and activity, can unleash curiosity. Why not use it paradoxically in such a conservative medium as a book? The project is designed mainly for popular publications (monography, travel books, creeks, promotional brochures), but also educational books, periodicals. An innovative element is the information that the QR code will pass on to its readers in the book. In the introductory part of our project, there will be four book publications – monographs, concerning four Slovak cities. The basic information of the QR code in this type of publications will be the GPS of the displayed place (cultural monument, mountain ranges, river, square, park, accommodation facilities, services, etc.). The photo of the site can be both contemporary and historical.The base use of the QR code in this case will be the location of the location from where the photo was taken. This will serve both visitors of the area for navigation to the site and, for example, novice photographers (position for interesting compositions, etc.) the QR code will be incorporated in the book or periodical so that it does not interfere (e.g. frequency of use of reader/smartphones), but on the contrary, it has added value to the print medium and interesting facts in addition.QR with GPS is a class on the Slovak book market. It responds to the impulsiveness and curiosity of modern people, can accurately enter the GPS coordinates of the scanned point, it is easy to apply even to users with zero technological practice. In addition, the QR code has an aesthetic value – it is minimalist. (English)
15 September 2021
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Identifiers
302031H160
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