Q2688151 (Q2688151): Difference between revisions
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(Created claim: summary (P836): SA 42799(2015/X) The project is implemented within the framework of the industry programme for the promotion of Polish Food Specialities. It consists of the introduction and popularisation of the Kabisa brand in the United Arab Emirates (UAE), Mexico, China, India and South Africa and increasing the customer base of the offered product. The result will be an increase in export turnover and the establishment of trade contacts. The applicant will...) |
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SA 42799(2015/X) The project is implemented within the framework of the industry programme for the promotion of Polish Food Specialities. It consists of the introduction and popularisation of the Kabisa brand in the United Arab Emirates (UAE), Mexico, China, India and South Africa and increasing the customer base of the offered product. The result will be an increase in export turnover and the establishment of trade contacts. The applicant will present Kabisa’s energy drink produced in Poland. The objective will be achieved by means of promotional activities in the indicated forward markets. They will be carried out by participating in fairs in forward-looking markets and France, where it will be possible to meet potential business partners. The most important from the point of view of the company’s strategy is entering the prospective market of the UAE. It will be possible to achieve the objective by implementing the following actions: 1. organisation of stands at six trade fairs – Alimentaria Mexico (Mexico 2020), Africa’s Big 7 (RPA 2020), SIAL China (China 2020), Annapoorna ANUFOOD India (India 2020), SIAL Paris (France 2020), SIAL Middle East (ZEA 2020), 2. promotional activities – creation of information and promotion materials, preparation of a foreign language module for the existing website and conducting information and promotion activities in search engines. The choice of target markets was dictated by the desire to intensify trade in new markets, benefiting from the success in the promotion and sale of KABISY in the current international markets. The activities are a continuation of the company’s long-term strategy, which assumes constant development and introduction of products to new foreign markets while strengthening the position in the acquired markets. The company has experience in exporting to non-European markets, which will undoubtedly be a great advantage, which will allow for efficient implementation of the project. The project will be financed from own resources and its implementation is planned for the period from 1 September 2019 to (English) | |||||||||||||||
| Property / summary: SA 42799(2015/X) The project is implemented within the framework of the industry programme for the promotion of Polish Food Specialities. It consists of the introduction and popularisation of the Kabisa brand in the United Arab Emirates (UAE), Mexico, China, India and South Africa and increasing the customer base of the offered product. The result will be an increase in export turnover and the establishment of trade contacts. The applicant will present Kabisa’s energy drink produced in Poland. The objective will be achieved by means of promotional activities in the indicated forward markets. They will be carried out by participating in fairs in forward-looking markets and France, where it will be possible to meet potential business partners. The most important from the point of view of the company’s strategy is entering the prospective market of the UAE. It will be possible to achieve the objective by implementing the following actions: 1. organisation of stands at six trade fairs – Alimentaria Mexico (Mexico 2020), Africa’s Big 7 (RPA 2020), SIAL China (China 2020), Annapoorna ANUFOOD India (India 2020), SIAL Paris (France 2020), SIAL Middle East (ZEA 2020), 2. promotional activities – creation of information and promotion materials, preparation of a foreign language module for the existing website and conducting information and promotion activities in search engines. The choice of target markets was dictated by the desire to intensify trade in new markets, benefiting from the success in the promotion and sale of KABISY in the current international markets. The activities are a continuation of the company’s long-term strategy, which assumes constant development and introduction of products to new foreign markets while strengthening the position in the acquired markets. The company has experience in exporting to non-European markets, which will undoubtedly be a great advantage, which will allow for efficient implementation of the project. The project will be financed from own resources and its implementation is planned for the period from 1 September 2019 to (English) / rank | |||||||||||||||
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| Property / summary: SA 42799(2015/X) The project is implemented within the framework of the industry programme for the promotion of Polish Food Specialities. It consists of the introduction and popularisation of the Kabisa brand in the United Arab Emirates (UAE), Mexico, China, India and South Africa and increasing the customer base of the offered product. The result will be an increase in export turnover and the establishment of trade contacts. The applicant will present Kabisa’s energy drink produced in Poland. The objective will be achieved by means of promotional activities in the indicated forward markets. They will be carried out by participating in fairs in forward-looking markets and France, where it will be possible to meet potential business partners. The most important from the point of view of the company’s strategy is entering the prospective market of the UAE. It will be possible to achieve the objective by implementing the following actions: 1. organisation of stands at six trade fairs – Alimentaria Mexico (Mexico 2020), Africa’s Big 7 (RPA 2020), SIAL China (China 2020), Annapoorna ANUFOOD India (India 2020), SIAL Paris (France 2020), SIAL Middle East (ZEA 2020), 2. promotional activities – creation of information and promotion materials, preparation of a foreign language module for the existing website and conducting information and promotion activities in search engines. The choice of target markets was dictated by the desire to intensify trade in new markets, benefiting from the success in the promotion and sale of KABISY in the current international markets. The activities are a continuation of the company’s long-term strategy, which assumes constant development and introduction of products to new foreign markets while strengthening the position in the acquired markets. The company has experience in exporting to non-European markets, which will undoubtedly be a great advantage, which will allow for efficient implementation of the project. The project will be financed from own resources and its implementation is planned for the period from 1 September 2019 to (English) / qualifier | |||||||||||||||
point in time: 7 July 2021
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Revision as of 14:23, 7 July 2021
Project Q2688151 in Poland
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | No label defined |
Project Q2688151 in Poland |
Statements
341,275.0 zloty
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401,500.0 zloty
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85.0 percent
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1 September 2019
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31 December 2020
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MUTALO GROUP SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
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50°56'36.6"N, 22°12'30.2"E
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SA 42799(2015/X) Projekt realizowany jest w ramach branżowego programu promocji Polskich Specjalności Żywnościowych. Polega na wprowadzeniu i popularyzacji marki KABISA na rynku Zjednoczonych Emiratów Arabskich (ZEA), Meksyku, Chin, Indii i RPA oraz zwiększeniu bazy klientów oferowanego produktu. Rezultatem będzie zwiększenie obrotu eksportowego i nawiązanie kontaktów handlowych. Wnioskodawca zaprezentuje produkowany w Polsce napój energetyczny KABISA. Cel zostanie osiągnięty poprzez realizowane działania promocyjne na wskazanych rynkach perspektywicznych. Zostaną one przeprowadzone poprzez udział w targach na rynkach perspektywicznych oraz Francji, gdzie będzie możliwe spotkanie potencjalnych partnerów biznesowych. Najważniejszym z punktu widzenia strategii firmy jest wejście na rynek perspektywiczny ZEA. Osiągnięcie założonego celu będzie możliwe poprzez wdrożenie następujących działań: 1. organizacja stoiska na sześciu imprezach targowych - Alimentaria Mexico (Meksyk 2020), Africa's Big 7 (RPA 2020), SIAL China (Chiny 2020), Annapoorna Anufood India (Indie 2020), SIAL Paris (Francja 2020), SIAL Middle East (ZEA 2020), 2. działania promocyjne - wytworzenie materiałów informacyjno-promocyjnych, przygotowanie obcojęzycznego modułu do istniejącej strony i prowadzenie działań informacyjno-promocyjnych w wyszukiwarkach internetowych. Wybór rynków docelowych został podyktowany chęcią zitensyfikowania obrotów handlowych na nowych rynkach, korzystając z sukcesu w promocji i sprzedaży KABISY na obecnych rynkach międzynarodowych. Działania stanowią kontynuację realizacji długofalowej strategii firmy, zakładającej stały rozwój i wprowadzanie produktów na nowych rynki zagraniczne przy wzmacnianiu pozycji na rynkach zdobytych. Firma posiada doświadczenie w eksporcie na rynki pozaeuropejskie, co niewątpliwie będzie dużą zaletą, która pozwoli na sprawną realizację projektu. Projekt będzie sfinansowany ze środków własnych, a jego realizacja planowana jest na okres od 1.09.2019 do (Polish)
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SA 42799(2015/X) The project is implemented within the framework of the industry programme for the promotion of Polish Food Specialities. It consists of the introduction and popularisation of the Kabisa brand in the United Arab Emirates (UAE), Mexico, China, India and South Africa and increasing the customer base of the offered product. The result will be an increase in export turnover and the establishment of trade contacts. The applicant will present Kabisa’s energy drink produced in Poland. The objective will be achieved by means of promotional activities in the indicated forward markets. They will be carried out by participating in fairs in forward-looking markets and France, where it will be possible to meet potential business partners. The most important from the point of view of the company’s strategy is entering the prospective market of the UAE. It will be possible to achieve the objective by implementing the following actions: 1. organisation of stands at six trade fairs – Alimentaria Mexico (Mexico 2020), Africa’s Big 7 (RPA 2020), SIAL China (China 2020), Annapoorna ANUFOOD India (India 2020), SIAL Paris (France 2020), SIAL Middle East (ZEA 2020), 2. promotional activities – creation of information and promotion materials, preparation of a foreign language module for the existing website and conducting information and promotion activities in search engines. The choice of target markets was dictated by the desire to intensify trade in new markets, benefiting from the success in the promotion and sale of KABISY in the current international markets. The activities are a continuation of the company’s long-term strategy, which assumes constant development and introduction of products to new foreign markets while strengthening the position in the acquired markets. The company has experience in exporting to non-European markets, which will undoubtedly be a great advantage, which will allow for efficient implementation of the project. The project will be financed from own resources and its implementation is planned for the period from 1 September 2019 to (English)
7 July 2021
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Identifiers
POIR.03.03.03-06-0004/19
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